Using proprietary MasterBrand Matrix gleaned from 15+ years in Advertising as well as 20 years in Tech powered by 35 years of building Culture in 🇨🇦, this arm of Sprnova is our brand facing extension of our offerings specifically built to work within the intricacies of the Media and Marketig Industries
By implementng our propiertary BPB Framework (Behaviour, Product, Brand) to elevate our partner's GTM strategy from only PMF to include Market & Customer Behavior allowing for proper consumer targeting and acquisition, we allow for the massive behometh that is Brand Buiilding to seamlessly connect with the innvovation required to operate in the Business of Pop Culture.
CLIENTS
HowCanI? Learning Solutions (edtech)
Toppem Fantasy Sports (blockchain)
Pragernuform Display and Exhibits (retail)
Brookfield Properties (real estate)
E2 Adventures (edtech)
Centaur Property Solutions (edtech)
Lexus Dealerships (edtech)
Simporter AI (product research for CPGs)
PRODUCT
Stakeholder Management:
- Created internal comms frameworks allowing for the smoother exchange of data and information around product roadmap, key metrics, user feedback, resulting in addressing of concerns proactively.
- Tailored communication channels for all external comms using tools such as knowledge base, weekly email updates for investors, and online community for early adopters
Product Strategy and Roadmap:
- Created customer personas and messaging frameworks to drive product positioning and differentiation.
- Conducted market research and competitive analysis to inform product roadmap and feature prioritization
Sales Development:
- Update of all revenue enablement materials, including case studies and product demos, to support sales team
BRAND
MasterBrand:
- Conduct brand audits, analyze internal and external perceptions of the master brand to identify strengths, weaknesses, and opportunities.
GTM Strategy:
- Crafted compelling value propositions with unique and differentiated messaging that resonates with each target audience, highlighting the product's core benefits and addressing specific pain points.
- Defined the approach by determining the optimal entry strategy, distribution channels, and pricing models for each market, considering factors like budget, competition, and market maturity.