A ScarboroughMade studio at the forefront of how we are going to consume technology next.
Founded by a Veteran of Pop Culture and Entertainment Marketing with over 35 years of Consumer, Industry, and Government experience, Sprnova builds products that support its long-term vision: to make Toronto the next Hollywood.
Inspired by the visionary thinking of IDEO, but forged in the realities of Scarborough, hip hop, and the fact the streets is always building, Sprnova Popworks uses Cultural Strategy to power consumer relevance and design inclusive, commercially viable systems that amplify culture and connect communities.
We partner with institutions—from Arts Councils to CPG innovators—seeking nuanced, context-driven solutions that amplify cultural resonance through meaningful, future-forward engagement.
Our Process
Our methodology is rooted in cultural curiosity and iteration. Each engagement begins with exploratory prototyping, where ideas are sketched, tested, and reshaped in rapid cycles. This process ensures that every concept is informed by real-world contexts, from urban creative scenes to digital subcultures. Research insights flow directly into design sprints, keeping assumptions in check and innovation moving forward.
At sprnova popworks, collaboration extends beyond deliverables. Our studio operates as an embedded thought partner, co-creating with stakeholders to surface latent opportunities and reframe challenges. We activate multisensory workshops, guerrilla research, and modular toolkits to spark emergent thinking. The result is a scalable playbook of brand touchpoints—crafted to evolve alongside shifting cultural currents.